
Marketing & Measurement
A global fan base within reach. Through our fan-first marketplace, strategic marketing channels and flexible tools, we’ll help you understand and connect with your fans.
Key Features
- Unparalleled Reach
- Performance Reporting
- Global Distribution
- Event Promotion Tools & Services
- Industry leading Analytics
Our marketing capabilities support your business through the event-ticketing lifecycle, from learning more about your current audience to tips on how to grow it.
Find New Fans
Our always-on marketplace and global distribution network work together to reach new fans and fuel your growth.
Create & Manage Campaigns
Upgrade your marketing with resources that help across your advertising funnel to find, connect and drive ticket sales with fans.
Get Insights at Scale
Our data tools and services help you take action on your data to make more informed decisions on your marketing strategy.
Find new fans
Optimising Reach Through Campaigns
Using Ticketmaster’s paid social and programmatic marketing solutions, clients in Ireland achieved an average ROI of 2097% for their campaigns in 2023.
2097%
Return on Investment
Create & Manage Campaigns
Quickly plan, activate, and optimise your campaigns with marketing tools that give you the flexibility and control you need to connect with your audience.

Audience Connections
Segment your audiences and place campaign tracking pixels in minutes to uncover insights and reach your prospective buyers.

Marketing Management
Maximise impact across the advertising funnel to create awareness, consideration and drive ticket sales with programmatic, paid social and paid search.

Actionable Data
Get up-to-date campaign performance metrics and learn about your audience in simple, easy-to-view dashboards that help you make sense of your sales history.

Ticketmaster launches Ticketmaster Local, spotlighting Ireland’s local and grassroots venues, and joins AIM Ireland Friend of Programme
Ticketmaster has introduced Ticketmaster Local in Ireland, a platform designed to inspire people to discover and support their nearby venues and events. With features including an interactive location-based map, a comprehensive local venue
Your Data,
Your Way
Instantly access insights about your events through robust reports and clean dashboards so that you can make data-driven decisions in real time.
Understand Your Fans
Simplify your analysis with custom-built reports in TM1 that give you clear visuals and deeper insights into the who behind the fan.
Make Timely Decisions
On-the-go reporting in the mobile app empowers you to act fast with real-time data about your sales, inventory and scan rates.
Get Help From a Specialist
From strategic consultation to planning, launching and optimising your campaigns, our experienced marketing experts can help deliver results specific to your goals.
Customised Analytics
Enjoy custom reporting capabilities for when you have specific needs or need to share your data with others. Your data is always kept safe and visible only to users within your TM1 Marketing account.

We are delighted to partner with Ticketmaster for our Flagship August Festival. The team are first class and the support provided is second to none. They literally become part of the festival team in supporting us in not just selling but marketing of our events and excellent customer focus.”
Kevin Gamble
Stiúrthóir /Director Féile an Phobail
Discover more solutions

Event Creation & Management
We’ve got you covered from setup to showtime with the ability to collaboratively create, customise and optimise all in one tool.

Ticket Sales
Each event is different, so we provide a variety of ticketing solutions to meet your unique needs. Paired with our fan-friendly marketplace, we’ve got you covered.

Event Day
Scan tickets seamlessly, monitor ingress with ease, and customise your app to encourage fan engagement every step of the way.