What makes fans choose VIP? New Ticketmaster research gives us a closer look at what VIP buyers and interested fans across the UK, Spain and Germany value, how they discover packages and what ultimately helps them make the decision to purchase. The opportunity is clear: 64% of fans agree they would attend more events if […]

Bringing a festival to life takes more than a great lineup. From configuring ticket types and pricing to preparing for entry and onsite operations, organisers need technology that can support every stage of the launch process. The right ticketing partner helps simplify that complexity and get events on sale faster. Ticketmaster combines flexible event setup, […]

Festival engagement begins long before fans arrive onsite. From lineup announcements and travel planning to ticket management and event-day communications, today’s festivalgoers expect personalised, mobile-first experiences throughout their journey. For organisers, fan engagement is more than a marketing tactic. It’s an opportunity to strengthen relationships, improve experiences and create additional revenue opportunities before, during and […]