Key Takeaways
- Ticketmaster is expanding live event discovery across AI-powered experiences, including ChatGPT and Claude.
- Fans can ask questions naturally, explore relevant events and ticket options, and continue to Ticketmaster to complete their purchase.
- Eligible events can gain visibility in new discovery experiences, with no additional integration work required from clients.
Bringing Live Event Discovery Into AI-Powered Experiences
The way fans discover live events continues to evolve. Alongside traditional search and social media, AI-powered experiences are creating new ways for people to explore their options, get recommendations and make plans.
Ticketmaster has expanded into these discovery experiences to help fans find live events through the platforms they already use. Whether someone is planning a night out, looking for a match this weekend or hoping to see a favourite artist while visiting a new city, AI can help connect that interest with relevant events and ticket options.
Through ChatGPT and Claude, fans can discover eligible events, explore available ticket information and continue to Ticketmaster’s trusted marketplace when they’re ready to purchase. These AI-powered discovery experiences are part of Ticketmaster’s Distributed Commerce Partner Program, which helps extend event visibility across the platforms fans use to discover, plan and purchase live experiences.
For event organisers, this creates additional opportunities for events to be discovered earlier in the decision-making process, when fans are exploring what to see and do.
How AI-Powered Event Discovery Works
AI-powered discovery gives fans a more conversational way to explore live events. Rather than beginning with a specific event or venue, they can describe what they’re looking for and discover relevant options.
The experience can include:
- Start with a question: Ask for recommendations based on an interest, location or type of experience.
- Explore relevant events: Discover concerts, sports, theatre, festivals and other live experiences.
- Compare ticket options: Review event details, availability, seating and pricing where supported.
- Continue to Ticketmaster: Move to Ticketmaster to complete the purchase securely.
By connecting conversational discovery with Ticketmaster’s event and ticketing marketplace, these experiences help fans move from an idea to a potential live event.
Discover Ticketmaster Events Across AI Platforms
Ticketmaster is extending live event discovery across several AI-powered experiences, each offering fans a different way to explore events.
ChatGPT
Fans can connect and use the Ticketmaster app in ChatGPT to discover events, compare ticket options and continue to Ticketmaster to purchase. This gives fans another way to explore live experiences while making plans through a conversation.
Claude
Once connected to the Ticketmaster app in Claude, fans can discover eligible events using natural language, explore ticket availability, pricing and seating options, and continue to Ticketmaster when they find an event they’re interested in.
Helping Organisers Reach Fans Earlier
AI-powered experiences are becoming another place where fans can explore their options before visiting a ticketing site. Making eligible events discoverable in these conversations gives organisers more opportunities to reach potential attendees as they consider what to do next.
Through Ticketmaster’s presence across AI-powered experiences, event organisers can benefit from:
- Expanded discovery: More opportunities for eligible events to appear across emerging discovery platforms.
- Earlier fan engagement: Connect with fans while they’re exploring interests and making plans.
- Relevant event information: Help fans discover event details and available ticket options through conversational experiences.
- A trusted path to purchase: Give fans a way to continue to Ticketmaster’s secure marketplace when they’re ready to buy.
- Simplified access: Make eligible events discoverable without requiring additional client integration work.
Reaching Fans Wherever Discovery Happens
As fan discovery continues to expand beyond traditional search, Ticketmaster is bringing live events into more of the experiences people use to explore their interests and make plans.
By connecting AI-powered discovery with Ticketmaster’s event and ticketing marketplace, organisers have more opportunities to put their events in front of fans and help turn interest into attendance.
Discover How Ticketmaster Makes Mobile Ticketing Easier for Fans
